5 Ways Online Search Can Be Used To Generate Leads For Your Business

Starting a new business but do not want to spend a lot of money in advertising and promotions? Well, you are at the right place. When every penny counts, you can popularise your business by using effective and economical digital platforms and search engine is one of them. It is estimated that sales through online marketing alone is expected to reach a value of over 800 billion USD by 2028. Digital marketing has become even more relevant since the pandemic. Whether you have a traditional bricks and mortar shop or an online shop, using online promotion the right way can help you generate more leads for your business growth.

Let's explore five ways online marketing can be utilized to onboard customers and build your business.

1. Enhance Brand Recall and Credibility

The websites or pages that are top ranked on popular search engines are usually considered authentic and trustworthy. So try to get a good ranking on the search engines and improve the credibility and searchability of your brand. Users prefer purchasing from sites that are ranked better by the search engines. So getting a good site ranking ultimately improves the brand value and in turn boosts the prospects of better business.

You can easily win the trust of the search engines (to get better ranking) by adding quality content on your site, removing duplicate images and content, rectifying grammar and spelling mistakes, increasing the site speed and using power words, that are frequently used by users to search for products and services online. It basically means you need to work on your EEAT.

2. Increase Online Visibility for Your Brand

Unfortunately, almost 90% of start-up businesses fail within 6 months of operation. Couple of the failure factors being, extremely poor visibility on online search engines and poor marketing strategy leading to poor sales.

These issues require careful planning and clear-cut content marketing strategy to begin with. But first let us focus on optimising content for online search. The best way to do so is to opt for the business profile or business accounts provided by search engines.

If you have a business profile, your company will be highlighted when people search for products or services related to your business. The businesses come up both in search results and on maps and hence even an offline business can benefit immensely from online searches.

Almost 80% of the local searches on mobile phones is known to convert into sales. For example, if you have a restaurant and it comes up in the results when a user search for a nearby restaurant, the chances of the user visiting your restaurant increases. So try to build a business profile with proper contact details, location and address to get more customers.

You can improve the search results even better by appealing to the voice search. For this, the website content must be extremely rich and compelling. Try to add a conversational tone to the content, which should answer the queries customers most commonly have.

3. Capture Relevant Leads And Email Lists

Imagine this scenario: You're in the early stages of building a start-up, facing the challenge of no brand recognition, a lack of website traffic, and zero sales. The pressing question is: How can you generate leads to jumpstart your business?

The solution lies in leveraging email extractor tools, both free and paid, which provide a convenient and efficient way to acquire email addresses and phone numbers of potential prospects. With these tools in your arsenal, you can swiftly gather valuable contact information, enabling you to establish connections with potential customers and breathe life into your budding venture.

To get a defined customer base all you need to do is, use target keywords in your website content and follow the SEO (Search Engine Optimisation) guidelines. If you are focusing on local customers, it may be a good practice to include commonly used local words or vernacular search can be a good idea.

4. Know Your Competitors Better, Stay Ahead

Almost 35% of the small businesses fear that they won’t be able to compete with the bigger brands online. Shun this fear and get to know more about your competitors through online search.

Use the competitive research approach to chalk out a potent marketing strategy. This type of online search helps you determine what keywords are being used by your competition, where are their backlinks, what is their SEO plan, etc. Understanding the online search dynamics also makes you aware of the online market changes. Stay on top of the changes that are taking place in online marketing using SEO practices. Besides letting you know the tactics of the competitors and local businesses, optimising your search results also helps you get ready for the future trends.

5. Foster Better Customer Engagement

As per recent statistics, 51% of businesses engage more with customers online than offline. So if you provide your contact details online, it becomes easy for customers to search the details and call you or chat with your service desk. This quick and easy way of reaching out can make you a popular choice amongst the customers.

Implement email campaigns using dedicated marketing tools like MS Online Email Extractor and MS Mailbox Email Extractor. Leverage online search insights to understand customer needs and optimize your website accordingly. Engage customers by meeting their intent, increasing browsing time, and boosting conversion rates.

Conclusion

Building a brand takes time, but by investing in online search optimization, your business can compete with larger organizations. By following these tips, you can attract consumer attention, increase lead generation, and create a rewarding business experience. Prioritize quality content, stay informed about market trends, and capitalize on the vast potential of online search to propel your business to success.